How to know when your brand is shouting
media
Sometimes a story is quiet at first. Ours started that way — three people, one rented desk in Barcelona, too much coffee. We weren’t trying to build an agency. We were trying to fix a sentence.
small brands. real voices. honest systems.“People talk too much, but say too little,” Elena said one afternoon. She was right.
We began testing. Small things: how tone shifts when you change rhythm, not words. How a founder sounds different when they stop writing for “the audience” and just write.
That’s what became Media Wepa — a place to build communication systems that feel like breathing, not broadcasting.
wepa
what we actually do
Text: We look for the missing link between what a team means and what it says. No big decks, no “next big thing.”
We sit with founders, shop owners, small dev crews — listen, map the chaos, and turn it into simple patterns that hold up when things get busy.
We didn’t even plan to name these things; the names appeared after clients started asking what to call “that thing” we did.
Cases
small stories from the field
There was a café in Lisbon. Four tables, one Instagram account. They stopped chasing “engagement” and started writing about the smell of roast at 6 a.m. Sales? up a bit — but conversations with customers changed entirely.
A software crew in Porto tried our signal routine: three messages a week, one story a month. They finally slept on weekends.
A designer in Seville turned her newsletter into a diary. She didn’t mean to — it just happened. People loved it.
None of these were campaigns. They were repairs.
Research
studying trust
[ 01 ]
We’re running a study with around sixty small companies, most
under ten people.
Tracking how often they post, and how much their audiences
believe them.
[ 02 ]
Early pattern: the ones who post less — but mean it — win.
They keep attention longer.
[ 03 ]
Carmen Flores, our strategist, keeps saying:
“It’s not volume. It’s timing.”
[ 04 ]
The data’s open. Anyone can peek, copy, argue.
There’s even a scorecard — not perfect, but helpful.
Library
tools that grew from chaos
We didn’t plan to build toolkits. They grew from panic moments — launches falling apart, teams drowning in drafts.
Alignment kit
Came after a brand found seven taglines in its files
Founder focus kit
Born from a coach who froze on stage
Content rhythm kit
Built with a studio burned out by “posting daily”
They’re rough but they work.
Take one, break it, rebuild it your way.
Testimonials
things people keep telling us
“You made us sound like ourselves again.”
“I finally stopped writing like a brochure.”
“It’s weird — the less we post, the more people notice.”
We keep these notes pinned on the wall.
They remind us why we started.
Insights
ongoing notes
We write short things — mostly so we don’t forget.
The quiet power of a single headline
Why plain language beats clever every time
No fluff, no SEO padding.
Just field notes and half-finished thoughts.
Contact
say hello
We’re mostly remote. Barcelona is home base, though Lisbon often steals the spotlight.
If your brand has a story but no voice — or a voice that’s tired — drop us a line.